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Smart Home

Making the smart home a reality

GfK smart home study 2015

© GfK 2015 | GfK smart home study 1
Market potential

© GfK 2015 | GfK smart home study 2
Why focus on the smart home?

The smart home category has huge potential and has led to a number of
organizations planning to address this market in 2015 and beyond

 Businesses from diverse industries are investigating

the opportunities

 The market is expected to expand
rapidly as more brands see the potential

 Companies as diverse as home retailers,
insurance providers, utilities and tech

companies all interested in Smart Home

 Market forecasts globally suggest the market could

range from $40bn* to over $58bn** globally

by 2020

Sources: *GSMA Vision of Smart Home Study 2011, **research report by MarketsandMarkets

© GfK 2015 | GfK smart home study 3
But a number of questions remain

1 Are consumers 3 The main barriers
ready for the to adoption?
smart home?

2 What elements 4 Which brands are
are key? trusted to deliver the
smart home?

© GfK 2015 | GfK smart home study 4
Answering your key questions

Businesses require consumer insights to guide the development of their
strategy in this increasingly competitive market place

© GfK 2015 | GfK smart home study 5
Our insights

© GfK 2015 | GfK smart home study 6
GfK’s smart home study

We surveyed +7,000 consumers across 7 markets to support you in making
sense of the market potential

7 Markets

SDA Brazil, China, Germany,
MDA 4%Japan, South Korea, UK, USA
14%

+7,000

Digital Technics Interviews
81%

Online

Methodology

© GfK 2015 | GfK smart home study On the following slides, we give you a preview
of our detailed market data

7
‘Smart home’ as a term resonates with consumers…..

Aware

91%

Some
knowledge

68%

Smart
Home

Data from China and Japan currently not included

© GfK 2015 | GfK smart home study 8
Key technologies that are expected to have the greatest
impact on consumers lives are….

54% Mobile payments 51%
41% 3d Printing
Smart home seen as one
of the most likely technologies to
have an impact on consumer lives

33% Wearables

Data from China and Japan currently not included

© GfK 2015 | GfK smart home study 9
The areas that are most appealing around the smart home
centre on…..

43% 55%

Health Security and control

43% 53%

Appliances Energy and lighting

Data from China and Japan currently not included 48%
© GfK 2015 | GfK smart home study
Entertainment
and connectivity

10
Main barriers to adopting smart home technology are….

High cost 36%

Poor internet connection 25%

See no barriers 23%

Data from China and Japan currently not included

© GfK 2015 | GfK smart home study 11
A mix of organisations are trusted to deliver smart home
across the key aspects

Security & Control 16% Electronics mfr
Global tech
15% High st retailer
Mobile operator
9% Online retailer
9% Telecoms
Utility
Energy/Lighting 22%

16%
9% 13%

Entertainment 17%
& Connectivity 15%


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分享于 2017-10-20 12:49:39

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