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THE DEATH OF PUREPLAY RETAIL

MEMBER BRIEFING | NYC | JANUARY 12, 2016
BENCHMARKING DIGITAL PERFORMANCE

RESEARCH BENCHMARKING

EDUCATION

2
Q1 RESEARCH

January February March

Intelligence Report: Intelligence Report: Digital IQ Index®:

DEATH OF AMAZON OTC HEALTH
PUREPLAY CARE
RETAIL Intelligence Report:
Intelligence Report:
Digital IQ Index®: MOBILE
DATA
AUTO Digital IQ Index®: & TARGETING

Digital IQ Index®: SPORTSWEAR

BEVERAGES:
BRAZIL

3
AUTO FEBRUARY 4 / 8:15AM-12:30PM
THE NEW SCHOOL

63 FIFTH AVENUE, NYC 10003
DEATH OF PUREPLAY RETAIL 2016

INTRODUCTION
ONLINE SHOPPING SURGES

Channel Where U.S. Internet Users Planned to Shop on Black Friday

By Demographic

November 2015, N=1,006

YOUNG AFFLUENT

Ages 18 - 34 HHI = $50K+

Don't Online
Plan to
Shop Online Don't Only
Only Plan to 24%
21% 30%

Shop

In-Store 41% Online &
Only
22% In-Store

Online & 17%
In-Store
In-Store
26%
Only

18%

Source: “Holiday Shopping Survey 2015,” conducted by Ipsos, November 6, 2015 6
…BUT NOT THE FULL STORY

Share of Online Sales: Top-50 U.S. E-Commerce Retailers

2014

Other Other
Omnichannel E-Commerce
Pureplays
Retailers
8.0%
41.7%
Amazon
Walmart
35.4%
5.4%
7
9.2%

Source: Internet Retailer, L2 Analysis
E-COMMERCE HUBS…

Cities in Which Last Mile Services Have Deployed

July 2015

8
…ARE ALSO RETAIL GROWTH HUBS

Top Markets for Retail Development

Based on Retail Square Feet Under Construction

Q4 2014 Cities in Which Last Mile Services Have Deployed

Chicago

Los Angeles Boston
New York
Dallas Houston Washington, DC

Source: “Doubling Down on the Rebirth of the American Shopping Mall,” CNBC, June 7, 2015 Miami-Dade County

9
HIGH-END RETAIL IS THRIVING

Manhattan: New or Future Mall Locations

December 2015

Expected 2016
WTC Mall

Expected 2019
Hudson Yards

March 2015
Brookfield Place

Sales are up $45 per square foot year-on-year at high-end (A++) malls.*

*Source: Fortune, March 2015 10
PUREPLAY GROWING FAST, BUT…

Fastest Growing E-Commerce Players Among Top-500

U.S., 2014  E-Commerce Pureplay Retailer

Brand E-Commerce Sales E-Commerce Sales
Growth
1 Blue Apron $65,020,000 550.2%
2 Men's Wearhouse $215,525,000 251.4%
3 Dollar Shave Club $65,000,000 242.1%
4 eSalon $30,030,000 200.3%
5 Shinola $59,800,000 199.0%
6 The Honest Company $149,200,000 198.4%
7 Pier 1 Imports $200,200,000 193.8%
8 Saatva $27,000,000 170.0%
9 Warby Parker $100,000,000 150.0%
10 etailz, Inc $60,000,000 122.2%

Source: Internet Retailer 11
PROFITABILITY IS LIMITED

“It is not clear if the company is profitable.” “At this time, the e-retailer is running about break
-Re/code, May 2015 even.”

-Internet Retailer, October 2015

“…Dollar Shave Club is not yet profitable.” “Honest has dipped in and out of profitability; it is
-The Wall Street Journal, June 2015 not yet consistently profitable.”

-Re/code, March 2015

Source: Internet Retailer 12
CHANNE


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