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ඔሳܼۡ
֥ࡎᆴ

ܼۡ๧٢ğඔሳܼۡೂ‫ޅ‬ႵֹིԨղᆇᆞ֥oದpѩ൐ః
oॖ࡮pđ౏ቓ֞๧٢֥௖இߌ࣢νಆ

ࠏఖದӁള֥ၳӈੀਈč/)5Ď߶႕ཙު࿃ིܼۡ‫ޙ֥ݔ‬ਈ

ܼۡࠃ‫׮‬ ૂุ

 

֥ܼۡࠃ‫׮‬Ӂള ֥ૂุิ‫ܼ֥܂‬
֥ၳӈੀਈ ۡੀਈᇏЇ‫ݣ‬
֥ၳӈੀਈ
č/)5
č/)5


টჷɿcomScore vCE Benchmarkɼ2014 ֻ2࠱؇đૅ‫ݓ‬

ࠧ൐Ϝၳӈੀਈč/)5ĎัԢ‫ו‬đࣇࣇॖ൪ܼۡҌႵࠏ߶Фु֞đ

čؓӱ྽߄‫ܓ‬ઙটࢃđ౦ঃ۷ᄦ‫۝‬Ď

ܼۡॖ൪ੱğᆰࢤ‫ܓ‬ઙ74ࡗࢤ‫ܓ‬ઙ

55% 45%

ᆰࢤ‫ܓ‬ઙ ࡗࢤ‫ܓ‬ઙ

টჷɿcomScore vCE Benchmarkɼ2014 ֻ2࠱؇đૅ‫ݓ‬

ଢѓದಕഡ‫ק‬ᄀ‫گ‬ᄖđᄀ଴ၛԨղ

čᆺေିԨղᆇᆞ֥oದpđࠧ൐൞ໃղ֞ଢѓದಕ္֥ܼۡିӁള၂‫ק‬႕ཙ৯Ď

ଢѓ൳ᇙղѓੱğ୍ਭྟљ‫ٳ‬༅

31% 37% 45%

୯ྟ35-64ෟ ୯ྟ25-49ෟ ଳྟ18-49ෟ

টჷɿcomScore vCE Benchmarkɼ2014 ֻ࠱؇đૅ‫ݓ‬

௖இཧ൲ི‫ݔ‬ğܼۡ๧٢ުđఃࡼೂ‫ޅ‬႕ཙཨ‫ٮ‬ᆀؓ௖
இ֥ु‫ࠇم‬ཨ‫ٮ‬༝ܸ

ԢPC௜෻ຓđ၍‫׮‬௜෻္ିႵིঔն௖இ႕ཙ৯

௖இ႕ཙ৯č॥ᇅቆ௷ܻቆࡗ֥౵љĎ

ྐ༏ܱ৳ 10.9% 1.1%
9.1% ௖இౠཟ؇ 3.2%
2.0%
1.2%

টჷɿMillward Brown Norms ௜ϰ‫׈‬ଷ ᇆି൭ࠏ PC

ܼۡॖ൪ྟაཨ‫ٮ‬ᆀؓ௖இ֥ܱᇿ؇ࠣ‫ܓ‬ઙౠཟႵሢ఼ཌྷܱྟ

ܼۡॖ൪ൈࡗ႕ཙ৯ 19.7
12.4
5.5 7.2
1.2 4.3

<35 ૰ 35-100 ૰ >100 ૰

টჷɿMillward Brown Norms ᄝཌܼۡಪᆩ؇ ‫ܓ‬ઙౠཟ

ᄝཌ‫ބ‬ཌ༯ཧ൲ᆰࢤิശਔ๧ሧ߭Бੱ
čႭః൞๙‫ݖ‬ဒᆣ֥௷ܻਈ


॥ᇅቆ ௷ܻቆ ௜नૄ۱ࡅ
๖ᄹӉ

+19.5%

௜नૄ۱ࡅ๖ᄝ१స޹৘௖இഈ֥޽‫ٮ‬

টჷɿcomScoreཧ൲ิശσ২࿹࣮

ঔնඔሳܼۡყෘ߶ջট ಆ૫‫ط‬ሸ‫ࢳ֥ކ‬थٚσॖ ‫؟ޓ‬ग़޼ၘࣜᄝሢ൭Ⴊ߄෰
ྍ໙ีđ২ೂ௺ᅊ໙ี‫ބ‬ ၛ൐֤ܼۡ๧٢ა௖இཧ ૌ֥ܼۡࠃ‫ܼۡބ׮‬९թđ
ܼۡॖ൪ྟ໙ีđᆃࡼ൐ ൲ི‫ݔ‬ҩਈ၂ᇁ߄đၛӯ ၛิശܼۡ๧٢ི‫ݔ‬a՜ࣉ
֤ҩෘoႵིpܼۡ௷ܻ གྷᆜุ൬ၭ౦ঃb ௖இ႕ཙ৯ཧ൲ြࠛၛࠣ
ඔऌӮູ၂ཛ็ᅞb ๧ሧ߭Бੱ֥ᄹӉb

༯ᄛϢ௃඀ www.comscore.com/chi/download-VoDA

www.comscore.com www.millwardbrown.com www.kantarworldpanel.com


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分享于 2017-10-20 12:18:39

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