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2016

SALES, DEMOGRAPHIC AND USAGE DATA

ESFSAECNTTSIAL

ABOUT THE COMPUTER
AND VIDEO GAME INDUSTRY

[i]
“Video games are the future. From education and WHAT’S INSIDE
business, to art and entertainment, our industry
brings together the most innovative and creative WHO IS PLAYING
minds to create the most engaging, immersive and
breathtaking experiences we’ve ever seen. The 2 Who Plays Computer and Video Games?
brilliant developers, designers and creators behind 4 Who Buys Computer and Video Games?
our games have and will continue to push the
envelope, driving unprecedented leaps in technology AT PLAY
impacting everyday life for years to come.”
5 What Type of Video and Mobile Games are Played Most Often?
—M ichael D. Gallagher, president and CEO, 5 What are the Most Common Platforms Used to Play Games?
Entertainment Software Association 6 How Many Gamers Play Games With Others?
7 eSports and Virtual Reality
8 Parents and Games
8 Parents Control What Their Kids Play
9 Top Reasons Parents Play With Their Kids

THE BOTTOM LINE

10 What Were the Top-Selling Game Genres in 2015?
11 What Were the Top-Selling Games of 2015?
12 Sales Information: 2006–2015
13 Total Consumer Spend on Video Game Industry in 2015

WHO WE ARE

14 About ESA
14 ESA Members
16 ESA Partners

The 2016 Essential Facts About the Computer and Video Game Industry was released by the Entertainment

Software Association (ESA) in April 2016. The annual research was conducted by Ipsos MediaCT for ESA.

The study is the most in-depth and targeted survey of its kind, gathering data from more than 4,000

American households. Heads of households and the most frequent gamers within each household were

[ ii ] surveyed about their game play habits and attitudes.
Who is Playing Who is Playing

OVERVIEW GAMER DEMOGRAPHICS

63% 35 The average game player age is years old

of U.S. households are home to at least one person who plays 26% 27%
video games regularly (3 hours or more per week)
18% 29% 41%
There are an average of 59%
AGE
1.7 gamers GENDER
of Game Players
in each game-playing U.S. household of Game Players
27% under 18 years 59% male
65% 29% 18-35 years 41% female
18% 36-49 years
of U.S. households own a device used to play video games 26% 50+ years

“Games as a form of media will undoubtedly have taken on a range The most frequent FEMALE GAME PLAYER is on average 44 years old
of new meanings in ten years, but play will always be the engine and the average MALE GAME PLAYER is 35 years old
that drives their engagement. I think we’ll see playful systems
Women age 18 or older represent a significantly greater portion of the
underlying new designs in human centered activities like healthcare, game-playing population (31%) than boys age 18 or younger (17%)
communications, and of course, learning.”
THERE IS AN EQUAL DISTRIBUTION OF
—Katie Salen, Chief Design and Research Officer, Institute of Play FEMALE VIDEO GAMERS IN AGE:

48% 50% 50%
35 and Under Older Than 35
of U.S. households own a dedicated game console
The average number of years gamers have been playing video games: 13
[2]
[3]
Who is Buying At Play

GAMER PURCHASING HOW WE PLAY

The average age of the most frequent game purchaser is 38 48%

FEMALE 40% of the most frequent gamers play social games
PURCHASERS
Top devices most frequent gamers use:
Of the most frequent 60% MALE
game purchasers: PC (56%), dedi


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