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Enjoy life today, worry about
savings and investments later

Global GfK survey

April 2016

© GfK 2016 | Enjoy life today, worry about savings and investments later 1
Global GfK survey:
Enjoy life today, worry about savings and investments later

1 Methodology

2 Global results

3 Country results

*To see country results, click on the map (in PPT show). To go back to the
table of content, click on the GfK logo anywhere in the document.

© GfK 2016 | Enjoy life today, worry about savings and investments later 2
Methodology

© GfK 2016 | Enjoy life today, worry about savings and investments later 3
Countries covered, methodology and sample size

GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.

Argentina (online/n=1011) Japan (online/n=1533)

Australia (online/n=1000) Mexico (online/n=1029)

Belgium (online/n=1012) Netherlands (online/n=1001)

Brazil (online/n=1512) Poland (online/n=1005)

Canada (online/n=1012) Russia (online/n=1514)

China (online/n=1501) South Korea (online/n=1000)

Czech Republic (online/n=1003) Spain (online/n=1534)

France (online/n=1517) Sweden (online/n=1000)

Germany (online/n=1511) Turkey (online/n=831)

Hong Kong (online/n=1003) UK (online/n=1501)

Italy (online/n=1521) USA (online/n=1536)

© GfK 2016 | Enjoy life today, worry about savings and investments later 4
Question

Please indicate how strongly you disagree or agree with the following statement:
“I want to enjoy life today and will worry about savings and investments later”

Scale:
 Do not agree at all
 Somewhat disagree
 Neither agree nor disagree
 Somewhat agree
 Agree completely
 Does not apply to me

© GfK 2016 | Enjoy life today, worry about savings and investments later 5
Global results

© GfK 2016 | Enjoy life today, worry about savings and investments later 6
Highlights

 Internationally, people with a ‘save now’ mindset just outnumber people with
a ‘have fun now’ mindset – but the numbers are very close.

 A third (34 percent) of online consumers say they agree –
12 percent agree completely, and 22 percent agree somewhat.

 The numbers disagreeing are slightly higher, standing at 38 percent overall –
14 percent disagree strongly and 24 percent disagree somewhat.

 A further quarter (25 percent) say they are neutral, neither agreeing nor disagreeing.

 Women more inclined to be savings-minded; men are evenly divided.

 Twenty-somethings beat teenagers on percentage of fun-lovers.

 Hong Kong is only country where the majority favor saving today.

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded

© GfK 2016 | Enjoy life today, worry about savings and investments later 7
Enjoy life today, worry about savings and investments later
Agreement across all 22 countries

12% of Internet users in 22 countries

agree completely

that they want to enjoy life today and
will worry about savings and investments later

14% of Internet users in 22 countries

disagree completely

that they want to enjoy life today and
will worry about savings and investments later

Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded

© Gf


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